CHICAGO, IL, Jan 10, 2012 – SafeMart.com is celebrating the 10-year anniversary of its ground breaking do-it-yourself (DIY) home security system. This DIY home security system changed the way that companies and customers look at the home security delivery experience, and SafeMart is taking this opportunity to look back at the path from DIY to the industry’s most innovative home security company and the inventor of Plug & Protect™.
The journey began in St. Mary’s, Kansas when CEO Chris Johnson and the rest of the SafeMart team rethought the way home security is delivered, but they focused on a small market of so called “DIYers”. Today, SafeMart empowers customers to choose a home security system to fit their needs with professional and cutting edge devices that the mass market can easily use, understand and control.
“We wanted to change what customers expected from their home security company,” Johnson said. “And we did. We wanted to change the experience of purchasing a home security system. That meant we had to leverage technology to improve the delivery model, give customers more options and provide world class service.”
This process began with a true DIY home security system that was meant for people with electronics expertise. Then, home security technology improved and the Internet took off. That’s when SafeMart began to innovate and change the industry. After ten years of hard work and innovation, Plug & Protect™ is truly a self-installable system for the mass market.
“It was that original DIY home security system that started it all,” Johnson said. “And since then, it has been our focus to improve the customer experience that brought us all the way to Plug & Protect™ and it’s what will continue to push the company forward over the next 10 years.”
Innovation at SafeMart has not gone unnoticed. Earlier this year, Inc magazine named SafeMart one of the Inc. 5000 fastest growing companies in the nation for the third year running. Top Ten Reviews awarded SafeMart the top wireless home security company in its review of the industry. “Watching SafeMart grow from a business that catered to a boutique clientele of Do It Yourself-ers to a company that serves the mass market and is recognized by national publications has been very exciting,” says Johnson.