In 2002, something big happened to the home security industry. It was 10 years ago this summer that SafeMart first began revolutionizing home security.
Born out of the experience of a paramedic, since the beginning SafeMart’s focus has been on doing everything we can to help people protect what is priceless. And over the last 10 years, we are proud of all that we’ve been able to accomplish.
And after 10 years of incredible achievements and enormous leaps forward, we want to celebrate our success with you.
In the coming weeks, keep an eye out for exciting 10th Anniversary promotions, events and announcements. We intend to make our 10th year our best year yet, and we want you to be part of it. So read up on our history, find out a little more about how we came to be at the forefront of home security, and get ready for a great 10th Anniversary.
Our Story:
SafeMart’s origin dates back to 2002 when, at 17, SafeMart President Chris Johnson started his training to be an Ambulance EMT. He took state boards a few days after his 18th birthday and worked for an Ambulance EMS service while starting paramedic training and college coursework. Johnson was named director of the local hospital-based EMS Department and, while working there as a paramedic, became its Director of Operations.
Johnson’s extensive background in emergency services, along with the fact that his career at one point had him performing key roles at a telecom training company, made for the perfect combination of professional experience to prepare Johnson to create and lead a technology-focused home security company. After assessing the home security landscape and leaning on his gut instinct and years of experience keeping people safe, Johnson seized the opportunity and developed the SafeMart concept.
Enter Brad Morehead, CEO of LiveWatch Security. Morehead’s experience in various business roles taught him to look for companies that had strong core values in industries that were about to undergo major technological improvements. SafeMart had both.
Morehead and Johnson connected and used their areas of expertise to create a company like no other. SafeMart built itself up on the strength of its employees and the undying loyalty of its customers. Thanks to tireless drive and a nation full of delighted consumers, SafeMart quickly stepped up to the next level.
“Chris had experience and a passion for protecting people,” Morehead said. “And I appreciated the need for home security. I also knew that the Internet was changing other industries, but traditional home security companies were mired in an outdated, expensive business model that customers didn’t appreciate. Together, Chris and I understood that wireless solutions delivered anywhere in America using the Internet gave us the opportunity to reinvent the category. We’d be able to provide award-winning products and service while giving customers the best value in the industry.”
Morehead and Johnson soon reached out to John Evans, President of Able Security, from our office in Milwaukee, Wisconsin. Evans’ record of 36 years in the security business, his accreditation as having the highest level of fire certification, and his powerful track record of work with the military, banks and casinos made him the perfect for the expanding company.
“It’s thrilling,” Morehead explains, “because in addition to unity of purpose, our teams represent a trifecta of experience as we reinvent our industry.”
Now, our Plug and Protect™ approach to custom, premium home security solutions has turned the industry on its head. With roots 35 years strong and innovate concepts moving at the speed of technology, our brand has exploded onto the national scene.
“Our business depends on our customers trusting us to provide the peace of mind that comes from a secure home and a safe family,” says Johnson. “Customers turn to us because they know they can rely on LiveWatch Security and SafeMart to protect their loved ones. They know we will heroically help people protect what is priceless. After all, it’s in our DNA.”
